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What is Ignity

With Ignity you can create interactive and online dashboards. You define metrics and characteristics and publish dashboards. Users can analyze the data in different views with overviews, maps, breakdowns and trends.

What makes Ignity unique

Ignity is especially designed for survey data. Answers of respondents are calculated as metrics and you can can compile answers to different questions into a single metric. There is room for open text comments, so you can see what respondents have to say. And you can break down results on any characteristic in the dataset.

How to setup a dashboard in Ignity

Basically you take a ‘dataset’ and you define which columns contain results and how they are calculated into metrics. And you define the comments and characteristics you have in the results. After that you can publish a dashboard and users can interactively explore the results.

What kind of data can you display

Ignity is most suited for continuous survey results. But other ‘record’ data where you can define meaningful metrics and with many characteristics can also be displayed.

When to use Ignity

It is especially useful when you continuously collect survey data, open comments are part of the dataset and there are meaningful characteristics. Also if you need to share the results with a broader audience that has not a background in market research or analytics. With Ignity you can have a ‘regular’ audience look at the data from all angles.

Difference with other dashboards

There are a few fundamental differences with other dashboarding software. Within Ignity you choose a type of metric (average, NPS, etc) and the calculations are done automatically. In other software you need to create all the formulas for the calculations yourself. Another difference is that you can ‘attach’ open text comments to metrics. With this you can zoom in on what respondents have to say. Very useful when there are differences in results between groups or over time.

Another important feature is that for regular dashboard software you have to define each breakdown option. Within Ignity you can choose any characteristic to make a breakdown. So ‘out of the box’ it is ready for exploring data from all possible angles.

What are metrics

A metric is a quantifiable measure. We use (different type of) metrics to indicate how (survey) results should be calculated. For instance the metric type ‘average’, where you define that the average of all records should be calculated. Other metric types are ‘percentage rule’, where the percentage is calculated that meets the specified rules. For example you have a 5 scale question that ranges from very dissatisfied (1), dissatisfied (2), neutral (3), satisfied (4) and very satisfied (5). With a ‘percentage rule’ metric where the rule is equal or bigger than 4, the percentage of satisfied respondents is calculated. You can find a complete list of available metrics here.

How do I distribute a dashboard

There are 2 ways to give persons access to a dashboard. You can can create user accounts and give a person access to specific dashboards. Just enter a name and email and select the dashboards the person should have access to. After this the person is invited by email to set a password for his or her account and to login via Ignity.com

The other way is to publish a dashboard via your own internet or intranet site. In Ignity you can define that a dashboard needs to be accessed from a specific URL. You can download a file with an API key to publish on your site. When visiting the URL of the file Ignity serves the right dashboard after checking if the request is made from the right URL.

White label, how does it work

There is a white label version of Ignity. We call it the ‘agency’ version, targeted at market research agencies. With the agency version you can create different ‘spaces’ for different customers. For each customer the dashboards are branded with your name and the customer logo. Dashboards are still accessible via ignity.com, but you can also publish dashboards on your own (intranet) site via an API key. In that case, dashboards are server from your servers and branded with your name and the customer logo.

How to setup an agency account

To set up a white label agency account, first create a regular paid account (or upgrade a trial account to a paid account). Once this is done, you can contact Ignitiy support and they will set up an agency account. Once this is done, you can login with the credentials from the regular account, but have the extra features to create and manage customer spaces. All usage for the agency account will be aggregated and be billed to the credit card defined when setting up the regular account.

Where is the survey data stored

There are two options. Either you connect to tables in your own database. Or tables are created in your own cloud database, where you can upload the data. For each customer a separate customer database is created in the cloud. This is a Amazon Aurora database (version MySQL), which is known for its speed and reliability. Via the Ignity console you can retrieve your user account and password. Here you can also download an SSL certificate to use when you upload the data.

What database types are supported

You can connect to data in Microsoft SQL Server databases and to the open source MySQL database.

Hosting and security

The Ignity application is hosted on Amazon AWS in the region EU (Ireland). Your dedicated customer database is hosted on Amazon AWS in the region EU (Ireland) on Amazon Aurora. If you have your own databases that hold the data, you can connect these using SSL (both via self signed certificates or real SSL certificate). All credentials of your databases are stored encrypted. Both backend (setup and administration) and frontend access to the dashboards is via an SSL enabled web application.